APPLE TV SHOWCASE | UX DESIGN

CLIENT ASK: Create a holiday showcase carousel for Apple TV’s homepage. The key art for each piece of content will be gift wrapped as a visual twist. Revealed when the user “opens the present” by clicking on the box.

Our main challenge was to decide to what degree do we communicate what the content will be. Use visuals to hint at what it will be without directly giving it away. Ultimately we went with an elaborate patterned wrapping paper that incorporates iconography from the film/show.