THE SCHOOL FOR GOOD AND EVIL | TITLE SEQUENCE AND CRAWL
CLIENT ASK: Create a celebratory end-title sequence and crawl that feels like a fairytale book… modern, unique, and engaging throughout.
We designed growing, winding picture frames that echo the ornate borders of a classic fairytale book. The camera travels through this abstract world, ending on an interactive crawl that dynamically moves with the VFX.
Final film logo was used in Netflix marketing and current book cover.
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Two best friends are taken to a magical school that trains fairy-tale heroes and villains—but when they’re placed on opposite sides, their friendship and their sense of who they really are are put to the test.
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Created at Plucky
Creative Director: David Clayton
Art Director: Iris Azadi
Animators: Danny Sforza, Scott Pinson, Brian Lee, Nicolás Falquez, Vincent De La Torre